My Way News - Theater Chains See Ads As New Revenue

LOS ANGELES (AP) - Bob Morales and his wife sat through advertisements for the Cartoon Network, the NBC show "Boomtown" and AOL Broadband.
There was a pitch for the U.S. Army, another for The Tonight Show with Jay Leno.
Morales would have accepted the promotional barrage at home in front of the television, but it annoyed him to go through it at the movie theater.
"That's why we come to a theater, so we wouldn't see advertising," said Morales, at a Regal Cinemas Theater in Pasadena for a weekend matinee of "About Schmidt."

Uh, I do not get to the movies much and when I do it is usually the dollar thearter, but gee, when did the big groundswell start about this. I can remember this going on in theaters 10 years ago. Coke was always a big ad campaign, as was automobiles, usually Fords if memory serves me correctly. Just seems people are starting to notice it now I guess.